What does traditional media mean to you? I googled the phrase "traditional media," and the answer it gave was... TV, radio, newspaper, cold calling, and fliers. All of these things seemed outdated to me because, on average, people spend about 2.5 hours a day watching TV, we average [...]
By: Kirby G Mack (Vice President of Digital Media) Roth IRA, 401(k), fiduciary, Delaware Statuary Trusts, living wills, holistic planning… Have I bored you yet? There are certain industries that, let’s face it, are not that exciting to talk about. But the service is crucial, and the value is unmeasurable. [...]
By Kirby Mack, VP of Digital Media at Simplicity Lone Beacon What do Johnson & Johnson, Eddie Bauer, and MailChimp all have in common? The answer might surprise you. I think by now we all know the basic rules of a logo design. It must represent your brand and customer [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon AI... It’s all the rage. It’s all anyone is talking about, from content writers, Hollywood, to Congress. AI is here, so what should we do about it? Of course, with all new technology, it’s ever-growing and ever-changing. So [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon Have you ever looked at the recommended maintenance or service schedule of your vehicle? We all know, or at least we should know, that we need to change the tires, the oil, and the battery regularly. But do [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon Knowledge is great. I love learning new things. But sometimes we can take for granted the things we have learned, and just expect others to know it. I know I'm guilty of that, and it's something I am [...]
QR Codes are great. As a matter of fact, I wrote a glowing article about QR Codes, their history, and their glorious comeback. (which you can read here, QR Codes – The Comeback Kid!) But of course, “With great power comes great responsibility.” Imagine this, you are on a [...]
As the world dives deeper and deeper into the digital realm, the need for bigger, fancy equipment is less and less. With full movies being shot today on iPhones, there isn’t much we can’t do ourselves. One area where this reigns true is in video marketing for social media. [...]
Picture this: It’s late at night, you’re binge-watching Ozark on Netflix, but thanks to that whole pizza you just finished off, you’re in a food coma. You start to doze. But suddenly, you get an email. You unlock your phone and scroll to your inbox...only...to...discover...the email came from inside [...]
You spent a lot of money on your website, you think it looks great! But does it work? Do people come, stay, and more importantly, return? When was the last time you checked your bounce rate? Wait… What’s a bounce rate? I’m glad you asked. A Bounce Rate is [...]
