We all know how important first impressions are, but today they aren’t necessarily based on a firm handshake with eye contact. It’s likely that a prospective client’s first impression of you comes from a website visit. It’s here that they’re first introduced to your brand, basic information about you and [...]
Simplicity Lone Beacon is widely known as the nation’s preeminent marketing automation firm in the financial industry and we’ve expanded our partnership with one of America’s leading software companies, Act-On. Not only are we recognized by Act-On as a “go-to-market” partner, but they have recently created custom software enhancements exclusive [...]
Simplicity Lone Beacon is proud to announce that our very own Director of Production, Pete Gustin, the official voice of Fox News, has recently won yet another award. Pete is one of the most widely heard voices across America, and despite his Macular Degeneration diagnosis leaving him legally blind, he remains one [...]
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we used to. This makes the fate of dinner workshops anyone’s guess. It’s safe to say that those who are content to [...]
An interview with Simplicity Lone Beacon Co-Founder, John Capuano While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The way we live will never be the same again, even after COVID is declared to no longer be a serious threat. The [...]
There's an old management saying that is relevant this time of year, and it goes, "You can't manage what you don't measure." It's so timely right now because this is when you should be reviewing the year that passed and planning for the new year ahead. Incorporating measurement as part [...]
In this short 4 minute video, John Capuano - Co-Founder of Simplicity Lone Beacon - breaks down the "Core 4" digital marketing techniques we use for each of our clients. These Core 4 techniques can help any independent advisor generate more business leads than traditional marketing alone!
Are you looking for a way to get new leads and re-engage your current database? Maybe you’ve thought about writing a book or have already put some general thoughts together. But, you don’t have the time or the desire to write the entire thing, design a book cover, get it [...]
Imagine you’re casually browsing a company’s website on your phone. You get an email, open it, and all of a sudden you’ve forgotten about that company’s products. You may not return to their website on your own, but you might when you see an ad for that company while browsing [...]
We’re excited to welcome two new members to the Simplicity Lone Beacon family, Christina Pappas and Gabby DeMaria! Both come to us with valuable digital marketing experience and will help us grow as a company. Here’s a little about their backgrounds and what they hope to accomplish at Simplicity Lone [...]
