Consistency is everything in business and in life. People aren’t fans of surprises when it comes to most things. If you can consistently do something great, you’re going to be valuable to someone. At the end of the day, we’re all in the business of consistency. The people [...]
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Building and sustaining a quality digital brand requires discipline and creativity. Financial advisors operate in one of the most highly commoditized industries where authenticity and trust reign supreme. Here are three important keys to consider for a successful [...]
Image Source: Pixabay By Kasey Dean, Simplicity Lone Beacon's Senior Director of Accounts. We all understand that people seek the help of financial advisors because they are looking for answers and help in achieving financial stability now and in retirement. But the reality is you can’t do it alone. [...]
By Kirby Mack, VP of Digital Media at Simplicity Lone Beacon What do Johnson & Johnson, Eddie Bauer, and MailChimp all have in common? The answer might surprise you. I think by now we all know the basic rules of a logo design. It must represent your brand and customer [...]
We’re in the sales and marketing business, but we really see ourselves, and our clients, as being in the manufacturing business. At the end of the day, we need to make what we do repeatable and scalable. We at Simplicity Lone Beacon have about 500 separate actions to [...]
By Ben Kulis, Simplicity Lone Beacon's Operations Manager In today's connected world, businesses constantly search for innovative ways to boost their brand presence and break through the noise. While digital marketing, social media, and influencer partnerships are all essential components of a robust brand strategy, one often overlooked asset could [...]
By Graeme Mills, Content Manager for Simplicity Lone Beacon. As a financial advisor in the digital age, transforming your financial and economic expertise into compelling content is an essential skill that can be the difference between gaining market share in new advertising channels and floundering along with the pack. Compelling [...]
I started my career in the late 80s, and I heard the same thing that everyone hears today... "Your generation doesn’t work as hard as ours did”. I didn’t buy it then and 𝗜 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝗶𝘁 𝗻𝗼𝘄. But, unprecedented changes are happening. And, whether you’re first entering [...]
By Craig Foster, Director of Digital Media. In the past I’ve written about the importance of social media posting, “The Case for Organic Social Media: How Organic Can Support Your Paid Social Marketing Strategy” and how boosting those posts, “Boosted Posts Are the Key to Improving Your Lead Generation Campaigns” [...]
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Videos can be one of the most efficient ways for advisors to thoughtfully communicate with and educate their audiences. That said, it is crucial for advisors to be authentic and understand that each video must have a [...]
