By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) SEO is dead. This is something proclaimed every year. And depending on which side of the SEO operations you land on, you either scoff at it or cheer it. SEO, Search Engine Optimization, is evolving rapidly with [...]
By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) I know what you’re thinking. “Why does a financial advisor have to be creative? Technical knowledge and dedication to clients is paramount. Where does creativity fit into that?” Well, the truth is, advisors who can think outside [...]
By Kirby Mack, VP of Digital Media at Simplicity Lone Beacon What do Johnson & Johnson, Eddie Bauer, and MailChimp all have in common? The answer might surprise you. I think by now we all know the basic rules of a logo design. It must represent your brand and customer [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon AI... It’s all the rage. It’s all anyone is talking about, from content writers, Hollywood, to Congress. AI is here, so what should we do about it? Of course, with all new technology, it’s ever-growing and ever-changing. So [...]
You spent a lot of money on your website, you think it looks great! But does it work? Do people come, stay, and more importantly, return? When was the last time you checked your bounce rate? Wait… What’s a bounce rate? I’m glad you asked. A Bounce Rate is [...]
Fonts matter, just like color, it can set the tone from the beginning. Let’s take a look at one of the most classic examples: Which note would you rather find on your kitchen table in the middle of the night? Sure, this is a bit of an extreme example, but [...]
Don’t take this personally, but coming from a background as a professional wrestler and designing the silliest of logos – right down to a logo for a wrestler named “Dashing Rock Ripper” – the financial advisor design spectrum can come across as limited. However, it doesn’t have to be. [...]
