Americans are more plugged in than ever right now, with little else to do inside and so much going on outside. While it’s important to keep up with the development of the pandemic, “a related threat has emerged: psychological distress resulting from repeated media exposure to the pandemic,”[1] according to [...]
The digital marketing efforts that Simplicity Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced their direct mailing costs by 25% by focusing on more email sends. John Capuano says that Act-On has not only enabled [...]
Email databases decay of their own accord by about 22.5% per year.[1] This could happen as people stop using an old email address and replace it with a newer one, if they change companies and get a new email address, or if unqualified leads opt out of emails. Regardless of [...]
At Simplicity Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content in a three-tiered funnel campaign which pushed people down the marketing funnel from the awareness stage to the decision stage. We [...]
While it would be convenient if the average person went from opening their first email to signing up for a financial review, this is very rare. It would be like getting a “yes” after proposing to someone after just one date. The reality is that there is a long buying [...]
Simplicity Lone Beacon Partners with Marketing Automation Software Company Act-On Software Powers Customized Digital Marketing Services for Independent Financial Advisors Simplicity Lone Beacon, a custom marketing and practice management company specializing in digital marketing, broadcasting, and database lead capture programs for the independent financial advisor, [...]
Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Simplicity Lone Beacon we say, “leave the leads to us!” Last year we helped our Advisors generate more than $1B worth of leads [...]
Elite financial advisors don’t use FMO’s or Broker Dealers for broadcast and digital marketing, they use Simplicity Lone Beacon. We generated over $1 billion in leads last year by creating integrated campaigns… And, we can prove it! We help to deliver better radio and TV content, and offer thousands of [...]
So, you have a website, and maybe some Social Media. You might even have a blog. And, hopefully you send out something to your database of clients and prospects... But do you really have a digital marketing strategy? At Simplicity Lone Beacon Media, we help our advisors consistently communicate with [...]
At Simplicity Lone Beacon Media, we are keenly aware that time is money. That's why our advisors know how to use lead response time to their advantage to beat the competition. With careers spent marketing and selling to the 50+ demo, we understand the direct correlation between response time and conversion. [...]
