"SEO" stands for Search Engine Optimization, and it seems like everyone claims they're an expert at it. But, beware because not all SEO is the same, especially when it comes to the intricacies of working with independent financial advisors. You've probably been bombarded throughout the year with solicitations from SEO [...]
Are you using current events and topical content to your advantage? When used properly, they can be a powerful tool to help you generate new leads. And we have the results to prove it... We helped our advisors use the recent election as a relevant way to engage with prospects [...]
What was the cost of your last direct mail campaign? Did it produce? Did you know the Second, Most Popular Online Activity, Among Baby Boomers and Seniors is "Emailing?" Living and doing business in the digital age has forced many to adapt to change. That's why at Simplicity Lone Beacon [...]
Before you spend more money chasing new prospects, consider implementing a database marketing strategy to convert the prospects you already paid for and are currently sitting in your sales funnel. So you've spent a bunch of money accumulating prospects through your various marketing channels. The one's that didn't close are now on your [...]
Did you know that Email is the #2 Online Activity for Baby Boomers and Seniors? It’s simple: Your clients and prospects prefer to communicate via email. To help independent advisors embrace the digital world, Simplicity Lone Beacon Media creates custom emails every week for both Inbound and Outbound marketing campaigns. [...]
Are you prepared to compete for today’s prospects? Retirees look a lot different today than they did even just 30 years ago. People retiring back then had pensions, didn't rely on 401(k)s, thought faxes were high-tech, didn't use cell phones, and the Internet wasn't even a thing yet. The lifestyles [...]
