Before you define your marketing strategy, it is important to know exactly what marketing means to your firm. The problem we've recognized at Simplicity Lone Beacon Media, is that advisors are often given advice from marketing and advertising professionals who deal with a number of different businesses on a much [...]
Did you know that Email is the #2 Online Activity for Baby Boomers and Seniors? It’s simple: Your clients and prospects prefer to communicate via email. To help independent advisors embrace the digital world, Simplicity Lone Beacon Media creates custom emails every week for both Inbound and Outbound marketing campaigns. [...]
Are you prepared to compete for today’s prospects? Retirees look a lot different today than they did even just 30 years ago. People retiring back then had pensions, didn't rely on 401(k)s, thought faxes were high-tech, didn't use cell phones, and the Internet wasn't even a thing yet. The lifestyles [...]
By John Capuano, Co-Founder, Simplicity Lone Beacon Media If you knew that your ideal close-to-retirement prospects are spending an average of 19 hours per week online, would you be proud of your efforts to reach them on a digital front? As an advisor in today’s world, it’s crucial not to [...]
By John Capuano, Co-Founder, Simplicity Lone Beacon Media As an advisor, if your target consumer was attending a local financial workshop, would you go? Would you talk to them? What about the consumers you cannot physically see, but you know are out there? Today’s financial landscape amongst advisories is [...]
