Written by Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. For over five years, one financial advisor has diligently sent monthly emails to "unengaged" prospects—prospects who hadn’t opened an email for at least 120 days. While it may seem like an uphill commitment, [...]
Written by Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. In today’s competitive financial advisory landscape, it is crucial to stand out by building meaningful connections with potential clients. One powerful method is leveraging the StoryBrand framework by Donald Miller. The core philosophy [...]
Picture this: It’s late at night, you’re binge-watching Ozark on Netflix, but thanks to that whole pizza you just finished off, you’re in a food coma. You start to doze. But suddenly, you get an email. You unlock your phone and scroll to your inbox...only...to...discover...the email came from inside [...]
