By John Capuano, Co-Founder of Simplicity Lone Beacon We believe that the two most critical variables when making large business decisions are 𝗧𝗿𝘂𝘀𝘁 and 𝗘𝗮𝘀𝗲. This means being authentically and irrefutably believable, AND consciously considering how you can make a decision easy for someone. Today we’re going to [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon We surveyed over 1,000 people between the ages of 50 and 70 with an average of $500k in net investable assets, and I’m going to share the 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 that every financial advisor and institution needs to know. [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon Financial advisors would close more business if they could better address how prospects could break up with their current advisor. But breaking up is hard to do. A recent Nasdaq study says since 2020, 47 percent of people using an [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon Here are 𝗳𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗴𝘀 that every financial advisory and institution needs to embrace in the modern era of marketing… #𝟭 – 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 This is not a “set it and forget it” thing. Even a small firm should get hundreds [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon Hey - Every Financial Advisory: It’s 2024... You can close more clients with a sound digital campaign than 𝗮𝗻𝘆 𝗼𝘁𝗵𝗲𝗿 𝗳𝗼𝗿𝗺 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. How do I know this? Because we’ve been doing it for over 10 years. And here’s exactly how [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon We work with some of the most respected financial advisories and institutions in America, and there are TWO things that are more important than anything when it comes to closing and retaining business; 𝗧𝗥𝗨𝗦𝗧 and 𝗘𝗔𝗦𝗘. It's important to understand [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon Whenever someone tries to make a point by saying things like: “I feel like 𝗯𝗹𝗮𝗻𝗸...”, “It seems like 𝗯𝗹𝗮𝗻𝗸...”, or “Every time I 𝗯𝗹𝗮𝗻𝗸....”, I ask the question: “𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝘄𝗵𝗮𝘁?” We study consumer behavior trends for financial advisories and institutions, and as [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon We work with some of the best financial advisories and institutions in America, and the thing that separates the good from the great is their ability to execute. Anybody can SAY they’re going to do anything...but at the end [...]
By John Capuano, Co-Founder of Simplicity Lone Beacon If you haven’t figured out how to bundle your marketing platforms and messages...you’re wasting time, opportunity, and money. By far, the biggest marketing waste is when financial advisories and institutions use different people or firms to execute multiple marketing channels via separate silos. [...]
Our world is changing FAST, and it seems like a full-time job just trying to keep up with it. The good news is, we’ve gathered the 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗧𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵 𝗳𝗼𝗿 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟰 But know that the key to success lies in having the [...]
