It should come as no surprise how important a great looking, functional website is in 2022, yet SO MANY cut corners on theirs. Yours SHOULD be making you money, and providing incredible insight into your business. Check out this 2-minute video.
It’s easy to see the next piece of shiny new tech and think it’s going to solve your problem, but have you considered how it will integrate with your current tech stack? Do you have a team in place to use it properly? Click below to learn why chasing the [...]
By Marcus Roth, Director of Marketing Automation & Analytics There are many ways to draft high converting marketing copy on newsletters and sales pages. Over the early development of the internet, one style of copywriting quickly rose to the top of the heap. In this article, we’re going to break [...]
Simplicity Lone Beacon conducts multiple consumer surveys every year with the goal of gaining a deeper understanding about the specific demographic we target: High-net-worth people between the ages of 50 and 65. It gives us invaluable insight that influences how we conduct business. If you want to truly understand the [...]
Dinner seminars and workshops have been a staple of the financial world to attract new clients for ages, and while the global pandemic may have caused some disruptions, forward thinking financial advisors and institutions changed the way they marketed them, focusing more on digital marketing instead of solely relying on [...]
By Simplicity Lone Beacon Digital Media Manager Craig Foster A few months back, Google announced that on June 30, 2022, advertisers will no longer be able to create or edit expanded text ads. In Google’s words, “This change will help simplify the way you create Search ads and make it [...]
Most marketers are afraid to miss any potential prospects and therefore cast a wide net, trying to capture everybody. The problem is, when you try to reach everybody, you reach nobody. At Simplicity Lone Beacon, we're always preaching that more specific and targeted marketing efforts lead to greater success. Check [...]
Like everything else in our world, marketing in the financial services industry is anything but static: It is constantly evolving and those who want to be successful in this space must understand how the consumer they are trying to reach is different today than they were even two or three [...]
Welcome and thank you for checking out our inaugural episode #1 of TCJ: The Customer Journey as part of our new video series. Anyone who makes their living in the financial services industry will want to keep an eye out for TCJ as Greg Dinetz (Co-Founder) and Mike Schaffman (VP [...]
Financial professionals are so caught up in investment strategies and overall planning that they often forget about the similarities to marketing, mainly how diversification is a necessary component to establish a healthy and profitable marketing portfolio. Here are some of the ways you can grow your firm’s marketing portfolio in [...]
