TCJ Episode 13: Shiny, Singular Objects Are Not Marketing Plans

  When it comes to your business's marketing plans, it's easy to get caught up in epic ideas or single solutions that will launch your company into the stratosphere... But more often than not, these one-size-fits-all solutions don't deliver results! On this episode of The Customer Journey, Mike [...]

2022-12-20T21:55:22+00:00September 27, 2022|Advertising, Digital Marketing, Management, Marketing, TCJ, Videos, Vlogs|

TCJ Episode 12: An Advisor’s Roadmap to Accomplishing Their Goals

  On episode 12 of The Customer Journey, Mike and Greg discuss how financial advisory firms can achieve their business goals by implementing an air-tight sales process. Accomplishing the goals you set out for your business is one of the hardest challenges your business will have. That's why [...]

2022-12-20T21:55:05+00:00September 22, 2022|Advertising, Digital Marketing, Management, Marketing, TCJ, Videos, Vlogs|

TCJ Episode 11: Applying the Financial Principles You Live By to Your Marketing and Sales

On this episode of The Customer Journey, Mike and Greg discuss how financial strategies, goals, and processes can actually be translated to your marketing and sales strategies. It may seem as if managing client finances and acquiring new business leads are two completely separate endeavors. But believe it [...]

2022-12-20T21:54:56+00:00August 16, 2022|Advertising, Digital Marketing, Management, Marketing, TCJ, Videos, Vlogs|

The 3 Key Business Questions Every Financial Advisor Must Answer!

If you're in the financial advisory business and are struggling to differentiate your firm from the pack, I know why. You MUST ask yourself these key questions about your business if you want to effectively stand out to attract new clients.

2023-01-12T18:06:42+00:00August 11, 2022|Advertising, Blogs, John Capuano, Marketing, Videos, Vlogs|

The Future for Financial “Event Marketing” is Here…And We Can Prove It!

If you're in the finance business, I don't have to tell you that dinner seminars are one of the most common forms of  marketing events...but are you getting the most out of them?

2022-07-14T21:22:04+00:00July 6, 2022|Vlogs|

Buyer Apathy Vs. Buyer Fear: Can You Tell Which One Might be Slowing Down Your Sales Process ?

It’s taking longer than ever for people to make business decisions. But does giving them more information really help them decide? Check out John Capuano's latest vlog below to learn more!  

2022-07-01T16:45:45+00:00June 29, 2022|Vlogs|

How Are You Scaling Your Business?

I talk to many of the country’s most successful financial advisory firms, and the ability to scale is at the top of their lists. Are you taking the right steps to scale your firm?

2022-06-16T18:35:58+00:00June 15, 2022|Vlogs|

What Do Your Clients Really Think About You?

We all strive for 100% client satisfaction... but that’s nearly impossible. But we can get closer by asking the hard questions and not making assumptions...

2022-06-10T15:26:42+00:00June 8, 2022|Vlogs|
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