By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) As of 2025, AI tools like ChatGPT are increasingly used for general searches, and the trend is accelerating rapidly. AI-powered results are now default on most mobile searches in the U.S., meaning AI-generated answers are the first [...]
By: Kirby G Mack (Vice President of Digital Media at Simplicity Lone Beacon) SEO is dead. This is something proclaimed every year. And depending on which side of the SEO operations you land on, you either scoff at it or cheer it. SEO, Search Engine Optimization, is evolving rapidly with [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon AI... It’s all the rage. It’s all anyone is talking about, from content writers, Hollywood, to Congress. AI is here, so what should we do about it? Of course, with all new technology, it’s ever-growing and ever-changing. So [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon Have you ever looked at the recommended maintenance or service schedule of your vehicle? We all know, or at least we should know, that we need to change the tires, the oil, and the battery regularly. But do [...]
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon Knowledge is great. I love learning new things. But sometimes we can take for granted the things we have learned, and just expect others to know it. I know I'm guilty of that, and it's something I am [...]
You spent a lot of money on your website, you think it looks great! But does it work? Do people come, stay, and more importantly, return? When was the last time you checked your bounce rate? Wait… What’s a bounce rate? I’m glad you asked. A Bounce Rate is [...]
There is a little saying I use when talking to people about the importance of maintenance and security on their website. To set and forget is to welcome the threat. Just as most people think that the launching of a website will immediately and automatically drive business [...]
Fonts matter, just like color, it can set the tone from the beginning. Let’s take a look at one of the most classic examples: Which note would you rather find on your kitchen table in the middle of the night? Sure, this is a bit of an extreme example, but [...]
Don’t take this personally, but coming from a background as a professional wrestler and designing the silliest of logos – right down to a logo for a wrestler named “Dashing Rock Ripper” – the financial advisor design spectrum can come across as limited. However, it doesn’t have to be. [...]
Content. That's it. That's the article. But wait, what makes this the "biggest SEO secret," and why are we so eager to give it to you? For years, Simplicity Lone Beacon has been stressing the importance of content to its clients. But for years, keyword stuffing and backlinking have [...]
