LONE BEACON BLOG
At Lone Beacon, we pride ourselves in pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, with the goal of helping you maximize your efforts in generating leads and improving ROI.
Want High-Quality, Low-Cost Leads? Wish Your Prospective Client a Happy Birthday
One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and drive [...]
3 Reasons Why You Need A Killer Website
We all know how important first impressions are, but today they aren’t necessarily based on a firm handshake with eye contact. It’s likely that a prospective client’s first impression of [...]
Lone Beacon Proudly Expands Partnership with Act On
Lone Beacon is widely known as the nation’s preeminent marketing automation firm in the financial industry and we’ve expanded our partnership with one of America’s leading software companies, Act-On. Not [...]
An Update from the Voice of Lone Beacon (and America)!
Lone Beacon is proud to announce that our very own Director of Production, Pete Gustin, the official voice of Fox News, has recently won yet another award. Pete is one [...]
Seminars 2.0 – The New Webinar
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we used [...]
The Top 5 Lessons We Learned in 2020
An interview with Lone Beacon Co-Founder, John Capuano While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The way we live [...]
You Can’t Manage What You Don’t Measure
There's an old management saying that is relevant this time of year, and it goes, "You can't manage what you don't measure." It's so timely right now because this is [...]
Do You Know The 4 Key Elements To Grow Your Financial Industry Business
In this short 4 minute video, John Capuano - Co-Founder of Lone Beacon - breaks down the "Core 4" digital marketing techniques we use for each of our clients. These [...]
The Most Important Book You and Your Prospects Will Read in 2021
Are you looking for a way to get new leads and re-engage your current database? Maybe you’ve thought about writing a book or have already put some general thoughts together. [...]