Simplicity Lone Beacon BLOG
At Simplicity Lone Beacon, we pride ourselves on pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, to help you maximize your efforts in generating leads and improving ROI.
The Top 5 Lessons We Learned in 2020
An interview with Simplicity Lone Beacon Co-Founder, John Capuano While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The way we [...]
You Can’t Manage What You Don’t Measure
There's an old management saying that is relevant this time of year, and it goes, "You can't manage what you don't measure." It's so timely right now because this is [...]
Do You Know The 4 Key Elements To Grow Your Financial Industry Business
In this short 4 minute video, John Capuano - Co-Founder of Simplicity Lone Beacon - breaks down the "Core 4" digital marketing techniques we use for each of our clients. [...]
The Most Important Book You and Your Prospects Will Read in 2021
Are you looking for a way to get new leads and re-engage your current database? Maybe you’ve thought about writing a book or have already put some general thoughts together. [...]
Building Out Our Marketing Ecosystem with Google Ads
Imagine you’re casually browsing a company’s website on your phone. You get an email, open it, and all of a sudden you’ve forgotten about that company’s products. You may not [...]
Meet the Latest Additions to Our Team!
We’re excited to welcome two new members to the Simplicity Lone Beacon family, Christina Pappas and Gabby DeMaria! Both come to us with valuable digital marketing experience and will help [...]
Welcome to Our New Website!
We build excellent websites for our clients that showcase their best work and give visitors a sense of who the advisor is as a person while being easy to navigate [...]
The 2020 Election and Your Retirement Webinar
Amidst global financial crisis and unprecedented obstacles, Simplicity Lone Beacon remains resolute and committed to identifying and relentlessly capitalizing on growth for our clients. There is no doubt: traditional seminars [...]
If You’re Going To Do A Webinar, Do It Right
The future of large in-person events is unknown as this pandemic stretches on and on. According to Simplicity Lone Beacon’s recent nationwide study where over 1,200 people were asked the [...]
Identify Problems, Provide Solutions
While news sources tend to highlight major, seemingly unsolvable problems, advisors can present solutions using content. Many workers over 50 have lost their jobs in the last six months, and [...]
