Simplicity Lone Beacon BLOG
At Simplicity Lone Beacon, we pride ourselves on pushing the boundaries to bring marketing and sales best practices to the financial advisory industry. Our blog is a dedicated space for our published articles and blog posts on marketing and sales insights for financial advisors. We regularly post on financial marketing and sales strategy, guides and best practices, key trends in the industry, and more, to help you maximize your efforts in generating leads and improving ROI.
SWOT Analysis for Financial Advisors
SWOT Analysis for Financial Advisors "We are fortunate to work with talented entrepreneurs who have built some of the most successful advisories around the country. Part of our [...]
Increase Your Leads Without Increasing Your Budget Via Facebook
Apr 27, 2018 By John Capuano and Stephanie Sjoblom As the digital landscape forces traditional media consumption habits to change, it’s more important than ever to employ a “media mix.” [...]
Better Results and More Confidence Is Just One Letter Away.
Over the past year, we have seen large scale data breaches to digital giants, such as Equifax and Orbitz, and recently Facebook, influencing millions of people. Websites are constantly at [...]
5 Broadcast Myths Debunked for the Financial Advisor
Many financial advisors use traditional radio and television broadcast as a cornerstone for their marketing strategies, but bad advice abounds. Written By: Greg Dinetz, Co-Founder at Simplicity Lone Beacon When [...]
4 Critical Lessons for Financial Advisors to Win at Facebook Advertising
Facebook is one of the newest platforms in the wild wild west of digital marketing. The potential to capture and convert qualified prospects is enormous, but you must be prepared [...]
Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal
By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, what’s [...]
Why Your Website May Likely Be at Risk for a Hack Attack
A look at what modern-day pirates view as valuable resources to mine from your website. Mar 21, 2018 By Kirby Mack, Director of Digital Media A cyberattack can target any [...]
Infographic: Generate Lead Via Facebook
It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to a [...]
Five Important Facts for Successful Branding
By John Capuano, Co-Founder, Simplicity Lone Beacon Media Simplicity Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston and [...]
Let Hard Data, Not Gut Instinct, Define Your Ideal Client Profile
By John Capuano, Co-Founder of Simplicity Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing data [...]
