NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
Are You Alone? 5 Easy Ways You Can Secure Your Own Email
Picture this: It’s late at night, you’re binge-watching Ozark on Netflix, but thanks to that whole pizza you just finished off, you’re in a food coma. You start [...]
The Importance of Correctly Titling Your Marketing Content
Tablet search engine system screen By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content. Like it or not, the titles of your content [...]
Why Your Marketing Campaigns Lag: Ads Versus SEO
By Craig Foster, Simplicity Lone Beacon's Director of Digital Media. Do you have a radio or a TV show? Are you running ads on radio and TV programs? Are [...]
How to Reengage the Unengaged in Your Sales and Marketing Database
By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content. In my experience guiding successful email campaigns to unengaged contacts in their sales database, I’ve noticed [...]
Empathy and Privacy Cross Paths on Your Customer’s Journey
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Our digital world is continuing to evolve all around us, and while technology has certainly made things [...]
3 Ways To Improve Your Website’s Bounce Rate
You spent a lot of money on your website, you think it looks great! But does it work? Do people come, stay, and more importantly, return? When was [...]
Published Article: How to Reach the Next Generation of Retirees
By Craig Foster, Director of Media. This article originally appeared on WealthManagement.com A few weeks back, I wrote about how Generation X is the forgotten generation that financial advisors [...]
Published Article: Five Must-Haves for Financial Advisor Websites
This article originally appeared on WealthManagement.com Coming from a background as a professional wrestler and designing the silliest of logos—even a logo for a wrestler named “Dashing Rock [...]
Published Article: Why Your Emails Need to Focus
Originally appeared in WealthManagement.com One email. One topic Imagine you’re walking down a quaint, city street and you hear music from buskers around the corner. Maybe you heard one musician [...]
Making Your Marketing Commitment in 2023 and Beyond
Source: Freepik.com. Image by rawpixel.com on Freepik. By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. According to a recent survey performed by Broadridge [...]
Financial Advisors on TikTok: Can It Work?
By Craig Foster, Simplicity Lone Beacon's Director of Digital Media. If you’ve kept up on the world of social media, you are going to hear a lot of talk [...]
The Importance of Feeding the Beast: A Brief Look into Maintaining an Email Newsletter
By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content. Many financial advisor businesses are unaware of the attrition amongst their prospects over [...]
