NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
Want High-Quality, Low-Cost Leads? Wish Your Prospective Client a Happy Birthday
One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and [...]
Our “Core Four” Steps to Financial Marketing Success
We believe in a tight playbook. This allows us to execute the things we offer in world class fashion, and connect them all to deliver results that set a [...]
Success Story: Digital Seminar Marketing
The fate of in-person seminars is constantly evolving which means your marketing efforts also need to evolve. Let’s compare the cost of marketing 12 in-person seminars two different ways: [...]
Success Story: Advisor Production Growth
While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The shifts that have occurred in the past year will [...]
Success Story: Webinars
When stay-at-home measures made the traditional dinner seminar impossible, we created an alternative: The webinar. We’ve seen enormous success and conducted research to see which type of webinar (on-demand [...]
3 Reasons Why You Need A Killer Website
We all know how important first impressions are, but today they aren’t necessarily based on a firm handshake with eye contact. It’s likely that a prospective client’s first impression [...]
Simplicity Lone Beacon Proudly Expands Partnership with Act On
Simplicity Lone Beacon is widely known as the nation’s preeminent marketing automation firm in the financial industry and we’ve expanded our partnership with one of America’s leading software companies, [...]
An Update from the Voice of Simplicity Lone Beacon (and America)!
Simplicity Lone Beacon is proud to announce that our very own Director of Production, Pete Gustin, the official voice of Fox News, has recently won yet another award. Pete [...]
Seminars 2.0 – The New Webinar
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we [...]
The Top 5 Lessons We Learned in 2020
An interview with Simplicity Lone Beacon Co-Founder, John Capuano While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The way [...]
You Can’t Manage What You Don’t Measure
There's an old management saying that is relevant this time of year, and it goes, "You can't manage what you don't measure." It's so timely right now because this [...]
