NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
2022 Is Here! Are You Prepared?
There are less than 50 business days left in the year (we don't count anything after Thanksgiving), are you still focused on 2021? Make sure you're using the final [...]
A.I. and First Party Data: A Winning Combination for Financial Advisors
With data analysis potential far more advanced than human capabilities, artificial intelligence is changing the face of digital marketing. Utilizing A.I. can help save valuable time and resources through [...]
Learn How Advisors Are Doubling Their Production Every Year Through These 4 Powerful Email Newsletter Tactics
Let everyone else “drip and nurture”, we take on a more aggressive approach with real results in mind when it comes to database marketing. We look at ourselves more [...]
Simplicity Lone Beacon Listed on 2021 Inc. 5000
Inc. Magazine Unveils 2021’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Simplicity Lone Beacon Recognized for Second Consecutive Year on the Prestigious list of Fastest Growing Private [...]
Simplicity Lone Beacon’s Unmatched Digital Team’s Qualifications
Financial advisors are flocking to the digital media space, but many don’t have the expertise or time to master it. Across our team, Simplicity Lone Beacon has over 14 [...]
![[sc name="alt"]](https://lonebeacon.com/wp-content/uploads/2021/08/LB-ADA-compliance-320x202.jpeg)
Websites and ADA Standards for Accessible Design
According to The National Law Review, reported lawsuits alleging that websites don’t comply with the Americans with Disabilities Act (ADA) increased by 75% from 2018 to 2020. The ADA [...]
Introducing: The New Simplicity Lone Beacon Client Content Portal
We’ve seen from our own research that trust is the most important quality Baby Boomers are looking for in their retirement advisor. The best way to earn your prospects’ trust [...]
Success Story: Email Marketing
Simplicity Lone Beacon EMAILS BREAK THROUGH INBOX CLUTTER In 2020, we delivered 4 Million emails for our clients. ▪ LB Drove 13K Total Form Submissions on-site ▪ Total Guide [...]
Media Habits and Consumerism for the Baby Boomer
Over the past year, our world and relationship to technology have changed dramatically. Consumer behavior and media consumption has seen radical disruption, and those who recognize and adapt to [...]
Google’s Changes Will Make First-Party Data Even More Valuable
Two separate events in the big tech world are causing a stir for digital marketers everywhere. Firstly, Google plans to eliminate third-party cookies on its Chrome browser in favor [...]
Introducing “The Eye” from Simplicity Lone Beacon: More Data and More Analysis Delivered to Financial Advisors Everywhere
The Basic Facts: The Eye is the first and only web-based reporting software that integrates all of an advisory's marketing. The Eye allows Simplicity Lone Beacon to mine and [...]
Immersion to Conversion Webinar
Immersion to Conversion Webinar: How Elite Advisors Generate & Close Digital Business As industry leading experts, Simplicity Lone Beacon helps elite financial advisors across [...]
