NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
How to Court a Prospect
While it would be convenient if the average person went from opening their first email to signing up for a financial review, this is very rare. It would be [...]
The Anatomy of a Successful Radio Show
What elements make for a successful radio show? For some advisors it’s making an emotional connection with the audience, for others it’s giving good news, and for others it’s [...]
The Future of Marketing
Greg Dinetz and John Capuano speak to elite advisors at Fig Sales Symposium in New Orleans. Hear what they have to say about the present and the future of [...]
Don’t Get Stuck in The Omnichannel Trap
While an “omnichannel” approach to marketing can be successful, it can lead to overstretched resources and a disconnected approach. Simply stated, “omnichannel” refers to all channels, or marketing platforms. [...]
OmniChannel Marketing
Simplicity Lone Beacon’s co-founder, John Capuano, discusses omnichannel marketing.
Our Best Practices for Website Security
Your website is your store front, the face you show to the world. Everyone thinks about how their site looks and what it says, but they might not think [...]
The Value of 2-Minute Radio Features
Here at Simplicity Lone Beacon, we’re always looking for unique, beachfront opportunities to get our advisors a bigger share of voice on their radio stations. With our founders’ years [...]
Our “Birthday” Campaign
In our quest to bring down the cost of leads and make full use of our high-quality content, we decided to run Facebook campaigns targeting high net worth individuals [...]
Simplicity Lone Beacon Gives Back!
Simplicity Lone Beacon was a proud sponsor of Pinned Golf’s 1st Annual Charity Golf Day, benefiting the Travis Roy Foundation. Check out our Vice President of Sales & Marketing, [...]
Are Your Marketing Platforms Connected?
Hear what Simplicity Lone Beacon's co-founder John Capuano has to say about connecting your marketing platforms.
Facebook Advertising with John
Check out John's latest video where he discusses Facebook Advertising and why it's important to include in your media mix.
Looking Beyond the Traditional Dinner Seminar
As a Financial Advisor, you are keenly aware of how you spend your time and energy. Every moment focused on your clients is that much more meaningful to them [...]
