NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
6 Facts About Baby Boomers and How they Drive Our Marketing Approach
The first rule of marketing is to know your audience. We not only know about their concerns and decision-making process, but how they engage with content and on what [...]
Designing for Mobile
Consider these facts: Mobile web traffic first surpassed desktop in 2015, and has continued to increase to the point where up to 70% of web traffic is viewed on [...]
Our Top Marketing Tips for Financial Advisors
We value thought leadership at Simplicity Lone Beacon and encourage everyone here to think “big picture” when it comes to marketing philosophy. We all own and operate within unique [...]
Madrona Financial Succeeds with Simplicity Lone Beacon and Act-On
The digital marketing efforts that Simplicity Lone Beacon has implemented through Act-On have helped Madrona Financial Services grow sales by an average of 20% annually. They have also reduced [...]
What is Email Database Decay and What Do You Do About It?
Email databases decay of their own accord by about 22.5% per year.[1] This could happen as people stop using an old email address and replace it with a newer [...]
Industry Trends in 2019
Simplicity Lone Beacon works with elite financial advisors across the country, and our data allows us to recognize industry-wide trends. At the end of the year, we mine the [...]
News vs. Content: Presenting Problems vs. Solutions
Anyone can pick up the New York Times and read about a current crisis – everything from climate change to teen vaping. But, most people have more of an [...]
2020 Marketing Vision
2020 Marketing Vision All advisors want the same thing – leads. But, not everyone has the same method for achieving that goal. The benefit of working so closely with [...]
Knowledge is Power: The “Money News to Use” Platform
A big part of our job at Simplicity Lone Beacon is to provide engaging and authentic content to our advisors. In a time when there is SO much content [...]
The Power of a Funnel Campaign
At Simplicity Lone Beacon, we provide our clients with timely, quality, relevant content, as well as strategies for how to use it. We recently used short and long-form content [...]
The People Business
We’re in the marketing business, which means we’re in the people business. Even though we don’t meet our advisor’s clients and prospects in person, we keep track of what [...]
Give the People What They Want – Engaging Content
At Simplicity Lone Beacon, we’re always questioning our best practices to make them better, keeping up with innovations, and analyzing data to do so. We know “content is king,” [...]
