NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
New Facebook Advertising Opportunities
As social distancing measures prevent people from seeing their friends and family and lead to a sense of isolation, more Facebook users are messaging, posting, and consuming content. Facebook [...]
The COVID-19 Resource Hub
People are watching, listening to, and reading the news more than usual right now. When record daily drops dominate headlines and every minute brings new information about COVID-19, people [...]
The “Stronger Together” Program: Engaging and Supporting Local Communities
Advisors can’t hold in-person events or meetings, but the retirees’ and pre-retirees’ need for financial guidance has never been greater. At this time, many Americans are also looking to [...]
The Marketing Ecosystem Doesn’t Stop In Times of Crisis
At a time when everyone is looking for information about the impact of the coronavirus and what they can do about it, financial advisors can be an important source [...]
Running the Coronavirus Marathon: What’s your Strategy?
Today is Patriot’s Day in Massachusetts, and the best day of the year to live in Boston. It commemorates the battles of Lexington and Concord, but it’s also known [...]
Our Facebook Advertising Best Practices
Digital advertising practices were already changing at record speed and are changing even more during the coronavirus crisis. Financial advisors must adapt quickly to a world where traditional dinner [...]
Webinars: Embracing the “New Normal”
We have all recognized the necessity of embracing digital and virtual options to more efficiently communicate with our staff, clients, and prospects. The need to replace dinner seminars and [...]
Simplicity Lone Beacon’s Work from Home Tips
Even though we’re all used to communicating with clients and colleagues over phone and email, it can be difficult to doing so exclusively while isolated. If you’ve suddenly found [...]
Financial Advisors: Present Yourself As a Thought Leader in a Crisis
Crises can create mass panic, but they can also create leaders. At a time when the media offers a constant and often overwhelming amount of information and conflicting messages, [...]
Email Marketing: Avoiding Fatigue and Protecting Email Reputation
We interviewed Don Kwak, our Director of Marketing Technology and Analytics, to find out about Simplicity Lone Beacon’s strategic approach to email marketing. Email marketing is an essential part [...]
7 Steps for Email Marketing Success
Email marketing has huge ROI potential - $42 for every $1 spent.[1] We’ve developed an email marketing philosophy and best practices over the years and have seen significant results [...]
