NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
4 Critical Lessons for Financial Advisors to Win at Facebook Advertising
Facebook is one of the newest platforms in the wild wild west of digital marketing. The potential to capture and convert qualified prospects is enormous, but you must be [...]
Takeaways for Marketers from the Cambridge Analytica – Facebook Scandal
By now, we’ve all seen the story about how Cambridge Analytica bought records of 50 million Facebook users and is being accused of violating Facebook’s privacy protection policies. So, [...]
Why Your Website May Likely Be at Risk for a Hack Attack
A look at what modern-day pirates view as valuable resources to mine from your website. Mar 21, 2018 By Kirby Mack, Director of Digital Media A cyberattack can target [...]
Infographic: Generate Lead Via Facebook
It’s no secret that Facebook holds great potential to efficiently deliver leads to advisors. Our Facebook platform has generated remarkable leads for our advisors, while branding their firms to [...]
Five Important Facts for Successful Branding
By John Capuano, Co-Founder, Simplicity Lone Beacon Media Simplicity Lone Beacon Media is a sales and marketing company dedicated to the independent financial advisory industry with offices in Boston [...]
Let Hard Data, Not Gut Instinct, Define Your Ideal Client Profile
By John Capuano, Co-Founder of Simplicity Lone Beacon. In an industry based on facts and figures, why is it that financial advisers base most, if not all their marketing [...]
Say Hello to Your Best Prospects
Do you think you know who your best prospects are? Last year on average, Simplicity Lone Beacon helped its advisors identify 10 of their hottest prospects every month. That’s about $60 [...]
Three Key Cybersecurity Lessons for Financial Advisors
By Mike Schaffman, Director of Marketing at Simplicity Lone Beacon. The digital space affords us many opportunities to do more than we ever thought possible, but it comes with [...]
Leave the Leads to Us
Are you a Financial Advisor with little to no time on your hands? Are you struggling to gain leads through your marketing efforts, or lack thereof? At Simplicity Lone [...]
Elite Financial Advisors Don’t Use FMO’s or Broker Dealers…
Does your FMO suggest using a cookie-cutter radio show and tell you to use guests like Peter Frampton and Carrie Underwood because they will deliver leads? No one ever took [...]
Cyberattacks Can Happen Anywhere, Anytime
74% of Financial Advisors have been the Target of a Cyberattack. Responsible advisors don’t roll the dice when it comes to protecting their clients from Cyberattacks… They use Simplicity [...]
$1 Billion in Leads!
Elite financial advisors don’t use FMO’s or Broker Dealers for broadcast and digital marketing, they use Simplicity Lone Beacon. We generated over $1 billion in leads last year by [...]
