NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
3 Things to do When Starting a Sales Department at Your Firm
By John Capuano, Co-Founder, Simplicity Lone Beacon Media The first thing I learned in the world of business is that everybody is in sales. When we started our company, [...]
LBM is Everything for Digital Marketing
Your website is at the epicenter of your entire digital marketing strategy. At Simplicity Lone Beacon Media, we are a pure sales and marketing organization partnered with a dedicated [...]
Using Digital, Not Direct Mail to Capture Leads
What was the cost of your last direct mail campaign? Did it produce? Did you know the Second, Most Popular Online Activity, Among Baby Boomers and Seniors is "Emailing?" [...]
Convert Prospects with Database Marketing
Before you spend more money chasing new prospects, consider implementing a database marketing strategy to convert the prospects you already paid for and are currently sitting in your sales funnel. So you've [...]
Build a Real Brand and Grow It
Developing a brand is one of the hardest and most introspective things any business can do. Brand recognition will be a key factor in the growth of your business [...]
Improve Your Firm’s Bottom Line with a Real Sales Organization
As a business owner, every decision you make has an effect on your firm's bottom line. For starters, we want to address your firm's basic needs, like having an [...]
Remembering Hard Work and Effort with the Labor Day Holiday
The first Labor Day Holiday was celebrated in New York City in 1882. Now, 134 years later, we still dedicate the first Monday in September to the social and [...]
Is it Time to Review Your FMO?
Is it time to review your FMO? Most likely, you already have some general understanding on what an FMO (Field Marketing Organization) does. But, with hundreds of organizations to [...]
Purposeful Marketing That Works For You
Before you define your marketing strategy, it is important to know exactly what marketing means to your firm. The problem we've recognized at Simplicity Lone Beacon Media, is that [...]
Brand Building …It Starts with YOU!
Brand building, it's not just a catchy title, it true starts with you. Developing a brand is one of the hardest and mos introspecti things any business can do. [...]
Does Your Sales Process Keep You Up At Night?
Does your sales process keep you up at night? Many independent advisories don't have organized sales strategies or an infrastructure to properly sustain and grow their business. The reality [...]
Want More Wallet Share?
Having a plan for, and capturing, a larger share of wallet is a great way to grow your business. After the initial close, it becomes much more difficult to [...]
