NEWS, BLOG, AND VLOG
Helping financial advisors succeed in the digital marketing space.
Our recent articles offer digital marketing tips for the independent financial advisors.
Two Ways to Jumpstart Your Video Marketing Strategy
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. Videos can be one of the most efficient ways for advisors to thoughtfully communicate with and [...]
Immersion Sequence Breakdown – A Deep Dive into What’s Working for Advisors
Co-authored by: Andrew Preshong, Email Marketing Manager at Simplicity Lone Beacon, and Marcus Roth, Senior Director of Email Marketing, Automation, and Content at Simplicity Lone Beacon. Over the past two [...]
Leveraging LinkedIn: An Advisor’s Guide to Digital Networking
By Ben Kulis, Simplicity Lone Beacon's Operations Manager In the digital age, having a professional online presence is essential for any business leader, especially for Advisors. LinkedIn, the professional's [...]
Want More Clients? Build Stronger Connections with Your Prospects
By Kasey Dean, Simplicity Lone Beacon's Senior Director of Accounts. We live in a world where no matter what age, profession, or demographic you are, your day is riddled [...]
AI Generated Websites. Are They Worth The Hype?
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon AI... It’s all the rage. It’s all anyone is talking about, from content writers, Hollywood, to Congress. [...]
The Image, the Content, or the Targeting – Which is Most Important to Digital Marketing Campaigns?
By Craig Foster, Director of Digital Media. There are many components to a digital marketing campaign. When examining the performance of your ads, it can be difficult to accurately [...]
A Breakdown of Key Email Analytics to Improve Highly Engaged Campaigns
By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content. People get tens, even hundreds of emails a day. With so many emails flying around our [...]
The 3 “Bare Necessities” of the Customer Journey
By Mike Schaffman, Simplicity Lone Beacon's Vice President of Sales and Marketing. “Look for the bare necessities, the simple bare necessities…” A song made famous by The Jungle Book [...]
Creating a Growth Mindset Amongst Your Team
By Kasey Dean, Simplicity Lone Beacon's Senior Director of Accounts. Throughout my career and personal life, I have held various leadership roles. Among those leadership roles, one of the [...]
No. Why Not? Yes.
It might be easy to default to “no” when people ask you to do something that might seem overly challenging, or if you’re a bit strapped for time. But consider the best [...]
Do I Really Need to Maintain My Website? Why Your Website Should Be Treated Like A Luxury Car
By Kirby Mack, Vice President of Digital Media at Simplicity Lone Beacon Have you ever looked at the recommended maintenance or service schedule of your vehicle? We all know, [...]
What Should Financial Advisors Do About Threads?
By Craig Foster, Director of Media. Recently Meta launched a new platform, “Threads,” as a competitor to Twitter (now called X). The launch came with a lot of [...]
