Financial Advisory Practice Management Expertise and Insights
Simplicity Lone Beacon has first-hand experience deploying business best practices. We’ve built successful businesses from the ground up. Today, we’re helping independent financial advisors optimize business efficiencies by evaluating sales systems and processes, and conducting a thorough financial advisory SWOT analysis. Our expertise helps financial advisors:
Financial Advisor Practice Management Articles
The Power of Email Automation
https://youtu.be/GwDMhqnCUZk When a prospect is vetting advisors, odds are you're 1 of 3 they're looking at. By utilizing email automation, you can help make sure you're in front of your prospects more than your competitors are, giving you and your firm the upper hand. If you want to know the [...]
The Data Shows Email Automation Can Work for Advisors
https://youtu.be/gJ-wxmFTEkM A fully integrated, sophisticated email automation system is so crucial for financial advisors to have. In fact, advisors who utilize our system close leads 60% faster than advisors who don't. If you want to know the marketing insights that make financial advisories successful, learn how Simplicity Lone Beacon can [...]
TCJ Episode 31: Experience is Everything
https://youtu.be/G6aQggOlHy4 Welcome to episode 31 of The Customer Journey! Investing in the experience for your clients and potential clients might seem frivolous, but it's a sure fire way to make your brand memorable and set your firm apart from your competitors. In today's episode, Mike and Greg will be talking [...]
What’s the Difference Between PR and Marketing?
By Ben Kulis, Simplicity Lone Beacon’s Operations Manager For years, companies had to have multiple agencies each handling various tasks (e.g., digital, ads, public relations). But, as time has progressed and the tools and technologies have evolved, the lines between them have become blurred, and full-service integrated firms have taken [...]
TCJ Episode 30: Why Data and Timing Go Hand in Hand
https://youtu.be/NzNgbs6W4Ew Welcome back to another episode of The Customer Journey! In this episode, Greg and Mike will talk about the importance of data analytics for financial advisors. Reaching the right people, at the right time, and in the right ways is critical in helping advisors fully optimize their sales infrastructure. [...]
TCJ Episode 29: Maximizing Your Event ROI with Email Nurturing
Welcome back to another episode of The Customer Journey! In this episode, Mike and Greg will talk about how important post-event email nurturing is for advisors in capturing the leads generated from their events. This foundational element of a marketing strategy is a tool financial advisors must use [...]
Utilizing the Power of Volunteerism for Your Advisory
By Ben Kulis, Simplicity Lone Beacon’s Operations Manager The term “Marketing” has evolved over the years and now encompasses a wide variety of strategies all geared towards two main goals, creating awareness of your brand and ultimately driving leads. We have also seen an increase in corporate social responsibility (CSR), [...]
TCJ Episode 28: Understanding the Realities of Direct Mail and Digital for Events
We're back with another episode of The Customer Journey! In this episode, Greg and Mike discuss event marketing for financial advisors, specifically the comparison and realities of using direct mail and digital ads. Events are a staple in the financial world and are the one thing that the [...]
TCJ Episode 27: Timing is Everything
In this week's episode of The Customer Journey, Mike and Greg will talk about the importance timing has when it comes to turning a prospect into a client. The biggest decision a pre-retiree can make is what financial advisor they're going to trust with the nest-egg that they've [...]
TCJ Episode 26: Structuring a Call to Action
In our last episode of #TheCustomerJourney, Greg and Mike talked about the different types of prospects that financial advisors encounter and how each should be handled. In today's episode, they'll break down how you can best structure your calls-to-action (CTA) for each of these leads, to give [...]
Financial Advisors: You Don’t Have a Lead Problem, You Have a Closing Problem
How much would you charge your #1 competitor for your last 50 unclosed leads...that you paid for? Now if you were coaching someone who just paid a bunch of money for prospects, what sales advice would you give them? And would you take your own advice? We’ve worked [...]
TCJ Episode 25: Are You Treating All Prospects the Same?
Not every prospect is the same. As a financial advisor, you must know how to identify the different kinds of prospects so you can adjust your processes/conversations to give them the best experience. In the most recent episode of The Customer Journey, Greg and Mike will identify [...]
TCJ Episode 24: Tracking Client and Prospect Engagement
Do you want to have a better handle on your financial advisory's client and prospect engagement? Tracking and analyzing these metrics is critical to making the most of your campaigns. On this week's episode of The Customer Journey, Mike and Greg discuss tracking client and prospect engagement. [...]
TCJ Episode 23: Clients Can Be Your Best Prospecting Source
Finding innovative avenues for growth is paramount. One often overlooked goldmine is right at your fingertips - your existing customers. Our latest video delves into the transformative concept of viewing customers not just as patrons but as integral partners in your prospecting journey. Your customers are more than [...]
TCJ Episode 22: Branding and Brand Differentiators for Financial Advisors
As a financial advisor, it's critical that you understand branding and brand differentiators. Making them work for you can be the difference between an effective and ineffectual growth strategy. On this week's episode of The Customer Journey, Mike and Greg discuss how advisors can improve their branding techniques. [...]
TCJ Episode 21: Telling Versus Selling
On this week's episode of The Customer Journey, Mike and Greg discuss how advisors can improve their relationships with their customers by actively listening. If you’re talking at someone more than truly addressing their wants and needs you may be Telling more than Selling. There is a difference and [...]
