Digital Marketing Strategies
Industry Insights
At Simplicity Lone Beacon, we’ve spent our careers helping big national brands develop digital marketing strategies to activate campaigns locally. Today, we’re creating independent financial advisor digital marketing strategies to capitalize on the tremendous opportunity that exists online, putting your message in the hands of the people you want, delivered in the way only you can, and give you the resources to close those leads.
Financial Advisor Digital Marketing Articles
Communicate Through Content
So, you have a website, and maybe some Social Media. You might even have a blog. And, hopefully you send out something to your database of clients and prospects... But do you really have a digital marketing strategy? At Simplicity Lone Beacon Media, we help our advisors consistently communicate with [...]
What’s Your Lead Response Time?
At Simplicity Lone Beacon Media, we are keenly aware that time is money. That's why our advisors know how to use lead response time to their advantage to beat the competition. With careers spent marketing and selling to the 50+ demo, we understand the direct correlation between response time and conversion. [...]
S(omething) E(veryone) O(ffers) – SEO | Simplicity Lone Beacon Media
"SEO" stands for Search Engine Optimization, and it seems like everyone claims they're an expert at it. But, beware because not all SEO is the same, especially when it comes to the intricacies of working with independent financial advisors. You've probably been bombarded throughout the year with solicitations from SEO [...]
Use Today’s News to Generate Leads
Are you using current events and topical content to your advantage? When used properly, they can be a powerful tool to help you generate new leads. And we have the results to prove it... We helped our advisors use the recent election as a relevant way to engage with prospects [...]
3 Steps for Advisor Success in Marketing
Details matter and at Simplicity Lone Beacon Media, we sweat the small stuff to deliver big results. So here are 3 actionable and measurable marketing steps you can take to increase your firm's bottom line. 1) Identify Behavior Patterns of Your "Top" Clients According to a 2016 Investment News study, [...]
LBM is Everything for Digital Marketing
Your website is at the epicenter of your entire digital marketing strategy. At Simplicity Lone Beacon Media, we are a pure sales and marketing organization partnered with a dedicated FMO, all for the independent advisor. We understand that only those who adapt to today’s true media consumption, will have an [...]
Using Digital, Not Direct Mail to Capture Leads
What was the cost of your last direct mail campaign? Did it produce? Did you know the Second, Most Popular Online Activity, Among Baby Boomers and Seniors is "Emailing?" Living and doing business in the digital age has forced many to adapt to change. That's why at Simplicity Lone Beacon [...]
Convert Prospects with Database Marketing
Before you spend more money chasing new prospects, consider implementing a database marketing strategy to convert the prospects you already paid for and are currently sitting in your sales funnel. So you've spent a bunch of money accumulating prospects through your various marketing channels. The one's that didn't close are now on your [...]
Is it Time to Review Your FMO?
Is it time to review your FMO? Most likely, you already have some general understanding on what an FMO (Field Marketing Organization) does. But, with hundreds of organizations to choose from, how do you find the one that's right for your firm? And, if you're currently working with an FMO, [...]
Purposeful Marketing That Works For You
Before you define your marketing strategy, it is important to know exactly what marketing means to your firm. The problem we've recognized at Simplicity Lone Beacon Media, is that advisors are often given advice from marketing and advertising professionals who deal with a number of different businesses on a much [...]
Finding Your Digital, Competitive Edge
Did you know that Email is the #2 Online Activity for Baby Boomers and Seniors? It’s simple: Your clients and prospects prefer to communicate via email. To help independent advisors embrace the digital world, Simplicity Lone Beacon Media creates custom emails every week for both Inbound and Outbound marketing campaigns. [...]
Are You Prepared to Compete for Today’s Prospects?
Are you prepared to compete for today’s prospects? Retirees look a lot different today than they did even just 30 years ago. People retiring back then had pensions, didn't rely on 401(k)s, thought faxes were high-tech, didn't use cell phones, and the Internet wasn't even a thing yet. The lifestyles [...]
Advisors: How to maximize your marketing
By John Capuano, Co-Founder, Simplicity Lone Beacon Media If you knew that your ideal close-to-retirement prospects are spending an average of 19 hours per week online, would you be proud of your efforts to reach them on a digital front? As an advisor in today’s world, it’s crucial not to [...]
How Advisors Can Act on Real Media Consumption
By John Capuano, Co-Founder, Simplicity Lone Beacon Media As an advisor, if your target consumer was attending a local financial workshop, would you go? Would you talk to them? What about the consumers you cannot physically see, but you know are out there? Today’s financial landscape amongst advisories is [...]
