By John Capuano, Co-Founder of Simplicity Lone Beacon
We believe that the two most critical variables when making large business decisions are ๐ง๐ฟ๐๐๐ and ๐๐ฎ๐๐ฒ. This means being authentically and irrefutably believable, AND consciously considering how you can make a decision easy for someone.
Today weโre going to talk about Trust. A friend and colleague of mine, Jason Jenkins, says our country is in a “Trust Recession”… And heโs right. People are getting more, different, messages from more people than ever. This doesnโt make decision making easier…it makes it much harder…and it also makes it harder to know who you should trust. Here are three things that might help you gain more trust in our Trust Recession:
#1: Build a positive relationship. At Simplicity Lone Beacon, we use an internal net promoter score so we can be scientific, specific, and scale this behavior as much as possible. Building relationships takes work… LISTEN to people. Stay in touch consistently. Be honest. And do little things that they might not be expecting.
#2: KNOW your business better than your competitors. Stay informed. Use context; โWhat does this mean to you?โ. Focus on the outcome. And give them all of the answers that they need. It doesnโt mean you need them on the spot…you arenโt supposed to know everything off the top of your head.
#3: Be consistent. ALWAYS do what you say youโre going to do. Create expectations that you know you can deliver. Be consistent on everything you do…like being an engaged listener, being up to date on your industry, and continuing to do the little, extra things that will set you apart from the pack.
More than anything, BE AWARE of the trust recession that looms…๐ถ๐โ๐ ๐ฟ๐ฒ๐ฎ๐น. And the more real you are with authentic, consistent solutions that address needs in easy, digestible ways, the more prospects and clients will and should trust you.
About theย Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
