By John Capuano, Partner at Simplicity Lone Beacon
We’ve helped a lot of firms grow over the years, and we’ve grown too. The three foundational elements that fuel growth are: 𝗣𝗲𝗼𝗽𝗹𝗲, 𝗣𝗿𝗼𝗰𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗢𝘂𝘁𝗰𝗼𝗺𝗲. But know this, you could have the greatest, most committed people, and the best laid processes, but none of that matters if you don’t get to the desired outcome. It’s easy to get caught up in the execution of the process, more than putting the blinders on to focus on the end goal. The 𝗣𝗲𝗼𝗽𝗹𝗲 will always be at the core and we have three simple rules about hiring:
- You have to be a Good person
- You have to be a Curious person
- You have to be a Smart person
The 𝗣𝗿𝗼𝗰𝗲𝘀𝘀, or gameplan, has to be clear, and clearly communicated. It needs to be completely thought through in a 360° fashion. But the much harder part is to have the will to manage the discipline to execute the process every day. At the end of the day, the process is not the end goal.
It’s like training for a sport…and the purpose isn’t to be the best at practicing…𝗶𝘁’𝘀 𝘁𝗼 𝘄𝗶𝗻. So, at the end of the day it’s about 𝗢𝘂𝘁𝗰𝗼𝗺𝗲…Winning! As absolutely essential as it is to have the right people and the right process, what matters most is the grit to win. This is what we need to do in business, but it’s also the best lessons, and culture we can offer to the good, curious, and smart people who are our teammates.
About the Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
