By John Capuano, Partner at Simplicity Lone Beacon
Weโve helped a lot of firms grow over the years, and weโve grown too. The three foundational elements that fuel growth are: ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ, ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐, ๐ฎ๐ป๐ฑ ๐ข๐๐๐ฐ๐ผ๐บ๐ฒ. But know this, you could have the greatest, most committed people, and the best laid processes, but none of that matters if you donโt get to the desired outcome. Itโs easy to get caught up in the execution of the process, more than putting the blinders on to focus on the end goal. The ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ will always be at the core and we have three simple rules about hiring:
- You have to be a Good person
- You have to be a Curious person
- You have to be a Smart person
The ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐, or gameplan, has to be clear, and clearly communicated. It needs to be completely thought through in a 360ยฐ fashion. But the much harder part is to have the will to manage the discipline to execute the process every day. At the end of the day, the process is not the end goal.
Itโs like training for a sport…and the purpose isnโt to be the best at practicing…๐ถ๐โ๐ ๐๐ผ ๐๐ถ๐ป. So, at the end of the day itโs about ๐ข๐๐๐ฐ๐ผ๐บ๐ฒ…Winning! As absolutely essential as it is to have the right people and the right process, what matters most is the grit to win. This is what we need to do in business, but itโs also the best lessons, and culture we can offer to the good, curious, and smart people who are our teammates.
About theย Author: John grew up in Schenectady, NY & received a scholarship to Norwich Academy. He began his broadcast management career at WOR, learning spoken word marketing from the best in the business with a specialty in financial and long form. John managed broadcast sales for some of the best known sports teams in the world, at the most legendary stations. However his true passion is in the world of direct response advertising to baby boomers and their parents. In this space he has worked with some of the best brands in America. John lives in Boston with his wife, Melissa who is also a broadcast executive, and French Bulldogs Lou and Sal.
