Advisors often make the mistake of writing emails they’d enjoy reading themselves, which tends to be dense, detailed and filled with technical analysis. But prospects aren’t looking for a dissertation; they’re looking for simple, digestible content that shows you know what you’re doing without overwhelming them.
Here’s the kicker: not only is straightforward content easier to create, it consistently performs better. When you strip away the jargon and focus on clarity, don’t think of it as dumbing your message down. You’re making it easier for prospects to recognize your expertise. And when your emails are approachable and relevant, prospects are far more likely to engage, remember you, and ultimately take that next step.
In this video, Marcus explains why less really is more in email marketing, and how simplifying your message can help you achieve stronger, more consistent results.
