Inc. Magazine Unveils 2021’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000 Simplicity Lone Beacon Recognized for Second Consecutive Year on the Prestigious list of Fastest Growing Private Companies in America NEW YORK, August 17, 2021 – Inc. magazine revealed that Simplicity Lone Beacon has been recognized on its [...]
Financial advisors are flocking to the digital media space, but many don’t have the expertise or time to master it. Across our team, Simplicity Lone Beacon has over 14 official Facebook & Google certifications! Their expertise puts us ahead of the pack and allows Simplicity Lone Beacon to deliver consistent [...]
According to The National Law Review, reported lawsuits alleging that websites don’t comply with the Americans with Disabilities Act (ADA) increased by 75% from 2018 to 2020. The ADA became a law in 1990 prohibiting discrimination against individuals with disabilities in all areas of public life. The Department of Justice [...]
We’ve seen from our own research that trust is the most important quality Baby Boomers are looking for in their retirement advisor. The best way to earn your prospects’ trust is by positioning yourself as a thought leader by releasing relevant content such as weekly blogs and radio shows. Simplicity Lone [...]
Simplicity Lone Beacon EMAILS BREAK THROUGH INBOX CLUTTER In 2020, we delivered 4 Million emails for our clients. ▪ LB Drove 13K Total Form Submissions on-site ▪ Total Guide Downloads= 5,363 ▪ Total Webinar/Event Registrations= 6,141 ▪ Total Meeting Requests= 2,061 ▪ Total Newsletter Signups= 950 On average, our clients [...]
Over the past year, our world and relationship to technology have changed dramatically. Consumer behavior and media consumption has seen radical disruption, and those who recognize and adapt to these changes will benefit. Those who don’t could very easily be left behind. At Simplicity Lone Beacon, we collect and use [...]
Two separate events in the big tech world are causing a stir for digital marketers everywhere. Firstly, Google plans to eliminate third-party cookies on its Chrome browser in favor of a more privacy-compliant approach, and in March said it won’t offer or use alternatives that allow individual ad targeting. Second, Apple has [...]
The Basic Facts: The Eye is the first and only web-based reporting software that integrates all of an advisory's marketing. The Eye allows Simplicity Lone Beacon to mine and learn from the data we have, resulting in better decisions that give our advisors a competitive edge. The Eye is available [...]
One of our most successful marketing campaigns has been the Important Birthdays Package, which uses content relevant to high net worth prospects nearing retirement to build advisors’ credibility and drive low-cost leads. Using Facebook’s birthday filter, we can run highly targeted campaigns on a small budget that produce significant returns: [...]
We believe in a tight playbook. This allows us to execute the things we offer in world class fashion, and connect them all to deliver results that set a new bar in the world of financial marketing. Here are our “core four[1]” steps to financial marketing success. Killer Website If [...]
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