The fate of in-person seminars is constantly evolving which means your marketing efforts also need to evolve. Let’s compare the cost of marketing 12 in-person seminars two different ways: Marketing 12 seminars with direct mailers cost $33,000. Marketing 12 seminars through digital platforms cost $14,120. That’s a pretty big cost [...]
While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The shifts that have occurred in the past year will forever impact the way we communicate in our personal and professional lives, the way we shop, consume entertainment, and our need [...]
When stay-at-home measures made the traditional dinner seminar impossible, we created an alternative: The webinar. We’ve seen enormous success and conducted research to see which type of webinar (on-demand or scheduled) was more successful. Here’s what we found: Baby Boomers Have Taken to Videos Social distancing & stay-at-home orders have [...]
We all know how important first impressions are, but today they aren’t necessarily based on a firm handshake with eye contact. It’s likely that a prospective client’s first impression of you comes from a website visit. It’s here that they’re first introduced to your brand, basic information about you and [...]
Simplicity Lone Beacon is widely known as the nation’s preeminent marketing automation firm in the financial industry and we’ve expanded our partnership with one of America’s leading software companies, Act-On. Not only are we recognized by Act-On as a “go-to-market” partner, but they have recently created custom software enhancements exclusive [...]
Simplicity Lone Beacon is proud to announce that our very own Director of Production, Pete Gustin, the official voice of Fox News, has recently won yet another award. Pete is one of the most widely heard voices across America, and despite his Macular Degeneration diagnosis leaving him legally blind, he remains one [...]
The future of live in-person events is unknown. While states are slowly opening back up, it’s unclear when people will be able to gather in groups the way we used to. This makes the fate of dinner workshops anyone’s guess. It’s safe to say that those who are content to [...]
An interview with Simplicity Lone Beacon Co-Founder, John Capuano While we might not have realized it at the start of the pandemic, our worlds have fundamentally changed. The way we live will never be the same again, even after COVID is declared to no longer be a serious threat. The [...]
There's an old management saying that is relevant this time of year, and it goes, "You can't manage what you don't measure." It's so timely right now because this is when you should be reviewing the year that passed and planning for the new year ahead. Incorporating measurement as part [...]
