By Ben Kulis, Simplicity Lone Beacon’s Operations Manager For years, companies had to have multiple agencies each handling various tasks (e.g., digital, ads, public relations). But, as time has progressed and the tools and technologies have evolved, the lines between them have become blurred, and full-service integrated firms have taken [...]
By Ben Kulis, Simplicity Lone Beacon’s Operations Manager The term “Marketing” has evolved over the years and now encompasses a wide variety of strategies all geared towards two main goals, creating awareness of your brand and ultimately driving leads. We have also seen an increase in corporate social responsibility (CSR), [...]
By: Kirby G Mack (Vice President of Digital Media) The comfort zone. What is it? It’s a zone in which we feel we have the most control. It’s confidence. It’s experience. But it’s also stalled success. It’s monotonous. It’s boring and it has you stuck. As people, we like to [...]
You spent a lot of money on your website, you think it looks great! But does it work? Do people come, stay, and more importantly, return? When was the last time you checked your bounce rate? Wait… What’s a bounce rate? I’m glad you asked. A Bounce Rate is [...]
Success is never a straight line, and it's important not to dwell on the failures and celebrate your successes. Check out John Capuano's latest video to learn why.
It's nearly unheard of to walk out onto Augusta National and be competitive the first time out. It usually takes plenty of rounds and frustrations to even make the cut, much less be a contender. It's the same in business: The more experience you have being around the "final group", [...]
While uncertainty over foreign and domestic threats can create panic among consumers, they can also bring opportunities to those who can offer information and guidance to a nervous public. Just as we have begun to see the light at the end of the tunnel concerning the pandemic, the escalating war [...]
As the mask mandates are being lifted, our attitudes toward a virtual work environment are likely here to stay. It's time to find the work/life/culture balance. Check out John Capuano's quick video below to learn about Simplicity Lone Beacon's approach to the new normal of working from home.
Finding and retaining good people will always be our single highest priority, and our proudest accomplishment. Good PEOPLE can be inspired to be great business people, and inspire those around them.
By Simplicity Lone Beacon Co-Founder John Capuano The default hour-long meeting is an outdated paradigm. Why do we schedule hour-long meetings? I think it’s because Outlook and every other scheduler took the “day planner” convention that was used since the beginning of time, and separated blocks by the hour. Meanwhile, [...]
