Lessons From the Masters

It's nearly unheard of to walk out onto Augusta National and be competitive the first time out. It usually takes plenty of rounds and frustrations to even make the cut, much less be a contender. It's the same in business: The more experience you have being around the "final group", [...]

What’s the Real Value of Your Brand?

BRANDS aren’t just reserved for huge companies....they’re equally important for smaller ones too, and every individual within them. Getting a grip on your brand can make you, your time, and your company more valuable...check out John Capuano's latest video to learn more.

2022-04-01T13:58:12+00:00March 30, 2022|Brand Building, Vlogs|

Are You Monetizing Your Website?

It should come as no surprise how important a great looking, functional website is in 2022, yet SO MANY cut corners on theirs. Yours SHOULD be making you money, and providing incredible insight into your business. Check out this 2-minute video.

2022-03-23T19:08:30+00:00March 23, 2022|Lead Generation, Marketing, Vlogs, Web Design|

TCJ Episode 7: Ranking the Top 5 Hottest Leads for Advisors – Live Events

Over the course of the coming weeks, Mike & Greg will continue ranking their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue. Event leads are a critical part of any financial advisor or institution's external [...]

2022-12-20T21:55:58+00:00March 18, 2022|Event Marketing, Lead Generation, TCJ, Videos, Vlogs|

Your Tech Stack: When Less is More

It’s easy to see the next piece of shiny new tech and think it’s going to solve your problem, but have you considered how it will integrate with your current tech stack? Do you have a team in place to use it properly? Click below to learn why chasing the [...]

2022-03-17T15:59:09+00:00March 17, 2022|Digital Marketing, Marketing, Vlogs|

Home Alone!

As the mask mandates are being lifted, our attitudes toward a virtual work environment are likely here to stay. It's time to find the work/life/culture balance. Check out John Capuano's quick video below to learn about Simplicity Lone Beacon's approach to the new normal of working from home.

2022-03-11T17:33:54+00:00March 9, 2022|Leadership, Management, Practice Management, Vlogs|

Building A Working Culture That Works

Finding and retaining good people will always be our single highest priority, and our proudest accomplishment. Good PEOPLE can be inspired to be great business people, and inspire those around them.

2022-03-03T14:04:40+00:00March 3, 2022|Leadership, Management, Practice Management, Vlogs|

Your Best Salespeople Are Your Best Clients

Providing excellent service to clients is the most obvious way an advisory or institution can receive more referrals, but effectively communicating that service and value can result in even more.   Check out John Capuano's latest 2-minute video below to learn about other ways we've successfully helped our clients have [...]

2022-02-23T20:42:36+00:00February 23, 2022|Brand Building, Business Metrics, Lead Generation, Vlogs|

TCJ Episode 6: Ranking the Top 5 Hottest Leads for Advisors – Referrals

Over the course of the coming weeks, Mike & Greg will be ranking their top 5 hottest types of prospect leads that advisors receive, and how specific marketing strategies built around each one can generate more revenue. When it comes to referral prospects, there's really no hotter lead for an [...]

2022-12-20T21:56:08+00:00February 18, 2022|Email Marketing, Lead Generation, TCJ, Videos, Vlogs|

How Do Your Consumers Feel? Ask Them!

Simplicity Lone Beacon conducts multiple consumer surveys every year with the goal of gaining a deeper understanding about the specific demographic we target: High-net-worth people between the ages of 50 and 65. It gives us invaluable insight that influences how we conduct business. If you want to truly understand the [...]

2023-01-12T18:07:00+00:00February 17, 2022|Advertising, John Capuano, Marketing, Videos, Vlogs|
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