In the financial industry the ONLY thing you have that is unique is YOU. Are you using it to close business? Is it irrefutable? Does everyone in your organization know it by heart? Can it really help you build foundational revenue? If not... it’s time to invest in [...]
By Marcus Roth, Simplicity Lone Beacon's Senior Director of Data, Automation & Content. Long ago, the marketing department of service-based companies was a subdivision of the sales department. Marketing was seen as a tool wielded by sales staff to be used to further their direct goals. As business thinking has [...]
When I entered the job market in 1986, someone told me that there was no loyalty anymore because people “only” keep jobs for 5-10 years. And I get it, if you were from a generation who had jobs for life, that seemed short. The reality is that job [...]
Is your RIA firm adding new advisors? If so, make sure your firm avoids the mistake of an uncoordinated sales effort and follow THESE TIPS on how your financial advisory firm can achieve sales success.
We work with some of the most successful financial advisory offices in America and we’ve had the good fortune to watch them grow their staffs. For most, it’s been a completely enriching experience for all involved, but for some, it’s a frustrating revolving door of staff members. If you’re on [...]
If you're in the financial advisory business and are struggling to differentiate your firm from the pack, I know why. You MUST ask yourself these key questions about your business if you want to effectively stand out to attract new clients.
Your BRAND = Your REVENUE POTENTIAL How connected is your brand to your revenue? Is your staff in lockstep with your brand and how it’s articulated? Do you live and breathe your brand? In the financial world, almost everyone’s brand is homogenized. Everyone shares the same stock market and [...]
BRANDS aren’t just reserved for huge companies....they’re equally important for smaller ones too, and every individual within them. Getting a grip on your brand can make you, your time, and your company more valuable...check out John Capuano's latest video to learn more.
It’s not easy for a financial advisory or institution to separate themselves from the pack. They have similar goals and offerings, and all share the same stock market...so how do they compete in such a homogenized space? Check out John Capuano's 1-minute video and he'll tell you how we help [...]
What if you had people asking you to become your client rather than feeling the need to convince them? A clear brand differentiator can accomplish that. It's futile trying to be all things to all people, because when you try to reach everyone, you reach no one. Check out John Capuano's [...]
