The commonality between effective messaging and successful campaigns goes far beyond charts and statistics. The biggest thing they have in common is human emotion. Potential and current clients are buying into you and the person you are, so bringing that emotional tether into your campaigns is crucial for success.

This week on The Customer Journey, Mike and Greg discuss this very topic and how it relates to financial marketing. Check it out now!

Watch this week’s latest TCJ (The Customer Journey) episode to learn more about how your financial practice can achieve marketing and sales success.

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