SWOT Analysis for Financial Advisors
“We are fortunate to work with talented entrepreneurs who have built some of the most successful advisories around the country. Part of our best practices is to perform the Simplicity Lone Beacon version of a SWOT analysis and it’s amazing what we uncover. We use these insights to form the foundation of a strategic sales and marketing plan. We recommend not letting a year go by without doing a SWOT analysis.”
Greg Dinetz, Co-Founder, Simplicity Lone Beacon
November 13, 2018
By Greg Dinetz
SWOT What?
At Simplicity Lone Beacon, Luck and Hope are four-letter words, but Strategy is priceless.
We help our financial advisors gain valuable insights from their SWOT. A SWOT analysis is a high-level strategic planning model that helps organizations identify where they’re doing well and where they can improve, both from an internal and external perspective. It is an acronym for “Strengths, Weaknesses, Opportunities, and Threats”
The Simplicity Lone Beacon SWOT
Over the years of working with ultra-high producing financial advisory firms, we have developed our own version of a SWOT analysis. Our focus is on the convergence of your brand + sales infrastructure + marketing. Through our SWOT analysis, we explore and challenge your existing processes and systems. Our goal is to uncover any hidden roadblocks that may be stifling efficiency and preventing you from maximizing on your growth potential.
Getting The Most Out of Your SWOT
Getting the most out of a SWOT analysis requires complete honesty about the current state of your business and a commitment to challenge anything that could be roadblocking your growth. It’s not about defending why you do things a certain way, but rather exploring whether there’s anything missing from your current systems and processes. Sometimes a SWOT analysis finds something really big that needs attention, but usually, the process uncovers a number of smaller issues that in the aggregate make a big difference to the overall performance of the company.
Simplicity Lone Beacon has a track record helping elite Financial Advisors accelerate customer acquisition, streamline processes and improve business profitability. Start growing your revenue and profitability by looking at the “big picture.”
Contact us to discuss how a SWOT analysis might help your firm achieve your goals.
Greg Dinetz is Co-Founder at Simplicity Lone Beacon.
